Full-Funnel Marketing Attribution Across Any Website
Extending analytics tracking to third-party websites and gain a complete view of your customer journey
The Challenge of Incomplete User Journey Data
Standard analytics fail to capture the complete customer journey, leaving gaps in your data
The Analytics Visibility Gap
While analytics platforms excel at tracking user behavior on your own properties, visibility is lost when users navigate to external domains like affiliate partners, marketplaces, or third-party service portals.
Broken User Journey
Standard analytics treat user journeys as distinct sessions that restart with each domain change, failing to connect the dots between initial touchpoints and final conversions.
Incomplete Attribution
Without complete journey data, attribution models become fragmented and inaccurate, making it impossible to properly measure campaign performance or calculate precise ROI.
Lost Optimization Opportunities
Without visibility into the complete user path, businesses miss major optimization opportunities and make decisions based on incomplete data.
These challenges combine to create what we call the "Attribution Gap" — the difference between actual customer journeys and what your analytics can track.
Track Users on Any Website
Add your analytics to third-party sites without needing their code access
Your Website
Webfuse
Affiliate Site
Analytics Your Competitors Can't See
Gain visibility into customer journeys that other tools simply can't track
Unified Analytics
Full-Funnel Tracking, Anywhere
Capture every step—add-to-cart, checkout, and conversion—even on third-party websites you don't control
No Code Changes Required
Works without backend access, app integration, or vendor permission
Universal Analytics Injection
Inject GTM, Segment, or any custom JavaScript into any site in seconds via Webfuse Extensions for unified reporting
See what happens after users leave your site with cross-domain tracking that others can't match
Recover Lost E-commerce Funnels
Most users leave your site before buying. Webfuse tracks what happens next—on Shopify, BigCommerce, or any third-party store—so you can recover lost insights and optimize conversions.
Prove and Improve Affiliate ROI
Don't settle for click data. See how users behave after landing on external vendor pages, and tie affiliate spend directly to real outcomes—not just referrals.
Uncover the B2B Follow-Through Gap
You paid for the ad, but the lead converted off-site. Webfuse reveals what happens after users hit a partner's gated page— engagement, drop-off, or demo request—without any integration.
Own the Data Others Can't See
While others rely on limited first-party tracking, you get the full picture. Webfuse lets you monitor any site in the journey, giving you the insights and edge your competitors don't have.
Frequently Asked Questions
Common questions about our full-funnel attribution technology
Will the website I'm tracking know scripts have been added?
Tracking is fully contained within the virtual session and leaves no visible footprint on the target site. There's no server-side interaction or code modification on their end.
Do I need access or permission from the website I want to track?
No involvement from the target site is required. You can deploy your analytics logic independently using Webfuse's extension-based setup.
Can I push this tracking data to GA4, Segment, or my own tools?
Webfuse supports standard JavaScript libraries and lets you send collected events to platforms like Google Analytics 4, Segment, or custom endpoints.
Is this approach compliant with GDPR and other privacy regulations?
Webfuse was built with privacy-first architecture. It operates in a secure, isolated environment and meets compliance standards including GDPR, SOC2, and ISO 27001.
Stop making decisions with incomplete data. Webfuse gives you the complete picture of your customer journey.
Start Tracking Today